Branding by Design: How to Build a Strong Brand that Sustains Your Business

Building a strong brand is crucial for any business to succeed in today's competitive marketplace. A strong brand helps to differentiate your business from competitors, establish trust with your target audience, and drive growth. However, building a strong brand requires careful planning, strategy and execution.

‘Branding by Design’ is a strategy that leverages design to humanise a brand and establishes a deeper connection with customers by creating meaningful experiences that evoke emotions and form strong memories of the brand.

This book is designed as a guide to provide you with the knowledge and tools in an action-driven approach to build a strong brand by design that will help you grow and sustain your business.

In this guide, you will find the six essential actions that will help you build a strong brand from scratch, each with detailed activities, tips and instructions to help you understand the “whys", “hows" and "whats" that are necessary to accomplish each step of the branding process.

Building a strong brand takes time, effort and dedication, but with the right strategies and actions in place, you can create a brand that drives growth and sets your business up for long-term success.

So, whether you're just starting your business or looking to take your brand to the next level, this guide is here to help you succeed.